Most businesses located in Australia should be looking at leveraging our proximity to Asia to increase sales. For starters, this means providing a multi-language website.
Thanks to google, providing a basic multi-lingual version of your website is pretty simple. Use google translation services to make your site talk to your global audience in their language.
Google’s browser Chrome and other browsers have built-in translation features. But providing this feature on your website will mean you can be sure that your site speaks to your users in their language.